Month: June 2016

Put It Down | p.m.warner

Listen to Original Electronic Music, “Put It Down”

Finally finished mastering a lush electronic music mix I’d been sitting on for awhile. Although it’s not perfect, the refrain “Everything will be all right” seems very appropriate at the moment.

UPDATE: Click here to listen to the new, remixed version of Put it Down

SoundCloud:

ReverbNation:

https://www.reverbnation.com/pmwarner/song/26095862-put-it-down

For more electronic music, listen to SOS

Hope you enjoy!

Lyrics

Put It Down

Not that long ago

I’d sit in darkness by myself

Trying to drown the fires in my head

I’d often miss the flames

Wishing I was somewhere else

Come to as myself instead

 

I tried to hide the fears

Tried by killing all the pain

Thought I could keep it outside

I tried to light the darkness

All the same ways as before

Wanting to forget again

 

All these lies

I felt so paralyzed

There was no way to tell a simple truth

All this time

I couldn’t recognize

It did no good

To try and think it through

 

I never get it right

And then I think about it all night

I never got it right

And tried to bury it alive

 

Put It Down

 

Watching from a distance

It’s so easy to be clear

The problem wasn’t you’re upset

What should I do next?

Would be the question that I asked

Not ready to go down quite yet

 

All these lies

I felt so paralyzed

There was no way to tell a simple truth

All this time

I couldn’t recognize

It did no good

To try and think it through

 

I never get it right

And then I think about it all night

I never got it right

And tried to bury it alive

 

Put It Down

 

Everything’s all right

You can hold this out at night

And everything will be all right

So please don’t try to kill the light

 

Everything will be all right

Everything will be all right

 

Put It Down

Visit the new Sunset Sky website for the Put It Down update and the other new singles

Core metrics for measuring marketing’s financial performance

On Marketing Metrics

This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the  Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link.

[See also Analytics: Let’s Defer to Avinash Kaushik]

HAVE YOU BEEN IN THIS MEETING? IT’S BUDGET TIME. Marketing says it is contributing financially to the organization. Finance asks, “How?” After 30 minutes of back and forth, the meeting ends in less than a draw. No one wins. But even with over thirty years of contributions, the marketing profession has yet to develop standard guidelines for measuring its financial performance. In this time of accelerated accountability, it is a fact that the absence of measurable standards is no longer acceptable—for any discipline. Fortunately, efforts are underway to establish both basic standards and advanced metrics for healthcare marketers. This white paper focuses on efforts to date to achieve both.