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Writing for SEO in 2018

Rand Fishkin of Moz always has strong advice for digital marketers, and this piece on SEO was something that had to be shared.

In it, he discusses outdated practices that no longer work and, of course, what does work. But not only that, he outlines a fantastic strategy for writers and the web team to optimize for organic search.

Below is the opening and then a link back to the article for you to read it in its entirety.

Enjoy (and learn – always a good thing!)


What Does It Mean to “Write for SEO” in 2018?

Moz Blog: Content | Copywriting 

“Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized.

We hope you enjoy a brief history lesson on what should be avoided, what used to work and no longer does, and a brief 5-step process you should start using today for writing content that’ll get you to the front of the SERPs.

Read the rest HERE

Author: Rand Fishkin

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Traditional Marketing and Advertising Doesn’t Work Anymore

The only pro traditional marketing articles proclaiming “No, really, print still works!” are penned by those selling it. This should be a red flag by itself, however, the fact that nobody can really measure it should be another reason to swear off of traditional media entirely.

Anyone who tries to tell you its working is selling you something. Be wary.

This article explains it well – read on:

4 Reasons Traditional Marketing and Advertising Doesn’t Work Anymore

Before you traditional media types email me with your tirades of “How traditional marketing isn’t dead”, and that “You have no idea what you’re talking about”, I should note that most of my background is in traditional marketing and media on the agency side. I’ve spent hours on end writing TV and radio scripts, mulling through Nielsen reports, calculating gross rating points, frequency, and an endless list of data points that attempted to provide the most value possible for my clients. Many of these clients invested quite a bit of their own money for me to provide these services for them, with little guarantee of return on investment. I sold these media with the promise that they would reach the most amount of people and eyeballs for each dollar spent. Looking back (hindsight is always 20/20 right?), my thought process was very flawed.

Sure, you could tag (insert traditional ad medium) with a promo code as a feeble attempt to track return, but at the end of it all with the media market as fragmented as it is, it becomes very difficult to firmly close the loop and determine what actually worked. The key performance indicator (KPI) generally becomes “Did I sell more?” or “Did I see a jump in phone calls?” With how complex market forces are, it’s almost impossible to track a jump in sales to traditional media spend without making some very broad assumptions, and who likes to make business decisions based on assumptions? Exactly.

It should be understood at this point that I’m a huge proponent of digital marketing, more specifically, inbound marketing. The 4 Reasons Traditional Advertising Doesn’t Work Anymore that are below will help explain why.

Read the rest of the post HERE. The author [Brad Larabell] covers four main points:

1. The consumer buying process has changed (A LOT!)
2. Traditional Media Is Interruptive in Nature
3. It Doesn’t Work on Millennial Buyers
4. Lack of Trackability of ROI

 

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Dance to the latest electropop track by p.m.warner: “Requiem”

Requiem is a new electropop dance track. Don’t let the guitar strumming in the beginning fool you, this one opens up at about a minute and twenty seconds in.

 

Also listen to: Save Another Song

 

Requiem

 

I didn’t mean to hurt you

It didn’t have to be

I didn’t mean to slight you

But that’s sometimes how it is

 

Please say something if you need to

Please say something quite mean

I promise to remain silent

And listen to what you say

 

Oh yeah

 

There’s no one that cannot hurt me

Doesn’t mean that I don’t care

And finally I want you to know

I think of everything I’ve done

 

Oh yeah

 

This is requiem for the lost

This is requiem for the exiles

This is requiem for the lonely

I hope we find our way

 

I didn’t mean to hurt you

It didn’t have to be

I didn’t mean to slight you

But that’s sometimes how it is

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Electronic Dance Track: The Moment

Going back through the idea bin, found this electronic dance track idea from a few years back and reworked it.

There’s a nice warm analog sound accompanied by a house feel beat.

See what you think.

Also see The Calling and SOS

Lyrics:

The Moment

 

It’s starting to get warm again

And it feels like summer rain

When I can feel the sun again

I throw my arms up in the air

 

Sometimes the summer doesn’t last

And our moment in the sun

From open arms and open lies

It’s okay to leave the past

 

oh

 

Open arms and open lies

It’s okay to leave the past

 

Okay to leave the past

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Listen to Electronic Dance Song, “Daybreak” | p.m.warner

Electronic Dance Track: “Daybreak”

This electronic dance track sat in a folder for awhile. I returned to it after I accidentally heard a draft I had left on my phone. Some may say I should have left it there. However, I dusted this baby off, reworked it and let it run.

There are parts I really like here, there’s also parts that could be better. As an electronic dance number, I really like when it opens up on the second half of the opening verses. After that, I get lost in the details and end up missing the focus at times.

But there’s something there and I went for it. I also tweaked the tempo from 125 to 128bpm. See what you think.

 

Also listen to

SOS

Put It Down

Hold On

Lyrics

Daybreak

I’m staring at the sun

Thinking of all the things we’ve done

Waiting for the rain

Expecting to feel pain

 

While it’s dark before the dawn

Must not know what’s going on

If you’re feeling far away

I’m asking you to stay

 

WhatX3 have we done

Have we wanted to become

Do you say

Or does this all get thrown away

 

I have a question

 

Looking at this wrong

We were standing all along

Looking for a way

It’s time for moving on

 

WhatX3 have we done

Have we wanted to become

Have we said

Is this the world we created

 

Where do we go

What does the open future hold

What do you say

Is this the break of a new day

 

I had a question

Where was the sun

I had my doubts then

And now daybreak here it comes

 

I had a question

 

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From the Music Archives: “Save Another Song”

More music!

Reviewing the SoundCloud music library and realized I had never posted one of my first song efforts since I decided to start sharing what I was doing publicly.

Called “Save Another Song,” I hope you enjoy.

You might also like:

Turn the Music On

Lyrics

Save Another Song

I’m standing by an open door

Heard someone say we’re through

There’s whispers that we’re over now

Not believing they are true

 

Beats of thoughts come raining down

Mind is racing far too fast

Next breath seems to disappear

And the moment doesn’t last

 

Here

Now

This is how we feel

Here

Now

This is who we are

 

I let you slip by way too soon

Your heart’s the perfect way

I’m living in the moment now

Praying you will stay

 

Here

Now

This is how we feel

Here

Now

This is who we are

 

Save another song x5

 

I’m with you

Save another song

I’m with you

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Listen to new song: The Calling

New Song: The Calling

Well… this one is interesting. I’m not quite sure what to think so I’ll just post it for you to listen to and leave it at that. Lyrics are below. In the future, I’ll add Bandcamp to the platforms used. Nothing wrong with Soundcloud or ReverbNation, just interested in seeing how it works in comparison.

Other recent songs include:

Hold On

Satellite

Turn the Music On

and an older, but one of my favorites, Put it Down

Another night outside a muted scene

Ringing crowds that fade to gray

Strain to hear above these lonely lies

Unfiltered love you dared to dream

 

Breathless moments as they drift away

Lost in heaven’s open skies

In the still, a distant siren’s call

When solace fades, you hear it say

 

Just remember we’re all broken

You can always call on me

When your love is like the ocean

The current sweeps you out to sea

 

The quiet moment where you felt alone

Now you’re striving for your dreams

But silence lingers on so patiently

The darkest moments pull the seams

 

But your love is like an ocean

Your fears have drowned in deeper seas

Anytime that you felt broken

You could always call on me

 

Remember your love is like an ocean

The fears belong in deeper seas

And anytime that you feel broken

You can always call on me

~P

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