Digital marketing and analytics: Avinash Kaushik is the hero you need

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
On the web:

If you are interested in understanding how analytics can better inform your digital marketing efforts, read Avinash Kaushik. His website/blog Occam’s Razor is excellent.

Be sure to sign up for his newsletter in the lower right hand of the website.

In print:

If you are more of a book person, read Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

 

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