Digital marketing needs to clean up its act

P&G’s Chief Brand Officer Marc Pritchard said what many digital marketers have been thinking for some time now, “The days of giving digital a pass are over…It’s time to grow up. It’s time for action.”[We don’t] “want to waste time and money on a crappy media supply chain.”

Almost immediately after reading that, I came across an article, 10 Things I Hate About Digital Marketing by Jerry Daykin, also pointing out many of the pitfalls of digital. What do you think?

“Digital is all around us and there’s never been a more exciting time in marketing, but there’s also never been an easier time to completely waste your advertising budgets. Digital transformation is creating huge new opportunities to reach consumers and drive business objectives but if you blindly believe everything you read in a marketing headline, or see presented on an event stage, you can easily be led astray.

The digital industry is sadly still full of misinformation, misguided gurus, false perceptions and perhaps even a few deliberate crooks. With so much constant change it’s hard for anyone to keep up, but in general the traditional rules of marketing all still apply…”

Read the rest of the post HERE.

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