Marketing Resources

Fantastic and free start-up marketing tools

Scroll down for terrific resources on marketing, strategy, analytics, design and more:

The 6 Most Profitable Industries for Starting a Business in 2016

Marketing plan outlines
Writing a Marketing Plan

5 tips for a basic plan

5 steps for a marketing plan

SWOT

GOST (Goals, Objectives Strategy, Tactics)

Marketing funnels

Website health

Website Ranking

Website Grader

SimilarWeb 

Hypestat

Google Test My Site

Freelancing and rates

Freelancing: a Complete Guide to Setting and Negotiating Rates

Your Rate
How to Determine Your Freelance Rate and Get Paid What You’re Worth

GOOGLE ANALYTICS

Google: Online Checkout (to your users)

How To Set Up Google Analytics Tutorial: 3 Essential Steps For The Beginner

The Last Google Analytics Installation Guide You’ll Ever Need: How to Install Google Analytics on Any and Every Website

Weebly install

Interview with Avinash Kaushik, digital marketing evangelist for Google

Google Partners (You need to be signed in to your Google account)

Reading to go along with Chapter 6 – Writing Assignment #3

(In addition to Chapter 6 in Youtility)
The Biggest Mistake Web Analysts Make… And How To Avoid It!
Digital Marketing and Measurement Model

How to write better headlines

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

Headline Analyzer

Social Media Scheduling:
Buffer
Hootsuite (free for your first 3 social profiles)

Design:
Canva
Pixlr
Pablo
Gimp
Pic Monkey
Imgur list

Analytics
Google Analytics
Google Partners
Go Squared (free for the first 100 visitors and 1,000 data points)
MixPanel (free for 25,000 events per month)

Website optimization
Hotjar
Inspectlet (free for 100 recorded sessions)
SumoMe Content Analytics

Google Test My Site

Reports
Simply Measured
Followerwonk
SumAll’s free version

SEO
Open Site Explorer
SEO Book
Screaming Frog SEO Spider
Keyword Tool

CRM
Charlie
Norbert

Email inbox insights
Sidekick
Banana tag
Signals

Landing page
Weebly
WordPress
Unbounce free plan (includes Unbounce branding)

Twitter management
Crowdfire
Hootsuite
Tweepi
Manage Flitter

Blogging
Medium
WordPress.com
Blogger

Video
YouTube
Vimeo
Wistia

Share buttons
SumoMe
Digg Digg
Flare

Analytics
Segment

$9 Marketing Stack: A Step-by-Step Guide

Testing
Peek
Optimizely free plan

Check up on other websites:  SimilarWeb, Hypestat

+300 Awesome Free Things for Entrepreneurs and Startups (Thanks to Annalise)

UPDATED: +400 Free Tools for Entrepreneurs and Startups

Landing Page for 400 Tools

Website design
COLOR
In a nutshell:
Red
Promotes: power, importance, youth
Orange
Promotes: friendliness, energy, uniqueness
Yellow
Promotes: happiness, enthusiasm, antiquity (darker shades)
Green
Promotes: growth, stability, financial themes, environmental themes
Blue
Promotes: calm, safety, openness (lighter shades), reliability (darker shades)
Purple
Promotes: luxury, romance (lighter shades), mystery (darker shades)
Black
Promotes: power, edginess, sophistication
White
Promotes: cleanliness, virtue, simplicity
Gray
Promotes: neutrality, formality, melancholy
Beige
Promotes: traits of surrounding colors
Ivory
Promotes: comfort, elegance, simplicity

Psychology of color, typefaces & spacing

Wix example

Email

8 Effective Email Marketing Strategies, Backed by Science
3 Email Marketing Strategies and How to Make Them Work
3 Advanced Email Marketing Strategies (List)

SOCIAL MEDIA thoughts

Justine Sacco Buzz
Justine Sacco NYT 

Amy’s Baking Co. Buzz
Amy’s Baking Co. (Why it has nothing to do with you)

Adam Richman (The power of the audience)
Anthony Cumia

Digiorno

35 Social Fails

How not to do social

Balancing personal & professional J. Baer

Martin Shkreli

New Yorker on Shkreli

Social Media: Old, tired and grumpy

Millennials Have Stopped Loving Facebook

The Oatmeal: Web design
FunnyJunk is threatening to file a federal lawsuit against me unless I pay $20,000 in damages
Exploding Kittens
EK Kickstarter

Some local entrepreneurs:

Beardbrand vision                     TammileeTips
Beardbrand YouTube               TammileeTips Monetize your blogging tips
Zerorez

Zaycon Fresh                               ICPooch
Zaycon GMA                                 ICPooch article
Zaycon in the news

Sixth Man Marketing                #Filternerd IG
SMM Team                                    Photo page
SMM Blog

The Lawyer video from Silicon Valley just for fun

Advertising (look into pubs before advertising)

SimilarWeb

HypeStat (Take Unique Visitors x 30 to get impressions for month)

Example:

SR visitor claims

Actual traffic