Social Media: Boost your career

Remember the post, Social media: Is it time to quit? – here’s an interesting response:

Hayden Maynard, nytimes.com
Hayden Maynard, nytimes.com
Don’t Quit Social Media. Put It to Work for Your Career Instead.

As director of digital communications and social media at the career site Monster, I read Cal Newport’s recent Preoccupations column, “Quit Social Media. Your Career May Depend on It,” with great interest. Mr. Newport argues that social media is harmful for careers because it is too much of a distraction and doesn’t provide a valuable return on investment professionally.

As someone who spends the majority of his work time on social media helping people find careers they’ll love, I disagree with his assessment. I believe that you should not quit social media — and that doing so will actually damage your career.

Understandably, you might be questioning my motives — “Hey, this guy does social media for a living, so clearly he’s got a vested stake in this matter.” Well, you’re right. But let’s start with the point that I’m not the only one who makes a career doing this: Just one platform, Facebook, has created more than 4.5 million social media industry jobs globally, according to a study conducted by Deloitte. Talk about literal career benefits. The number of people in the creative industries, advertising and more who make a living on social media is probably much higher…

Read the rest HERE.

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