Rebrand, redirect and/or consolidate (?)

You might want to read  Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? by Mr. Fishkin over at Moz. In this most excellent and helpful post, Fishkin “…offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand.”