As many of you already know, SimilarWeb is a fantastic tool to get an idea of how other websites are doing, giving a quick traffic overview and snapshot of any website’s referrals, search, social, display, content, audience, similar sites and mobile apps.
Now, thanks to a heads-up from Lindsey over at Meltwater, here’s another great tool to discover potential impressions/reach on a site. It’s called Hypestat – just plug in the website and it pulls the daily/monthly breakdown of Unique visitors, pageviews, Alexa ratings and the value of the site in ad revenue dollars.
Pro tip: For a quick average of impressions you might get by placing an ad or other content on the site, simply take the number of unique visitors and multiply by 30.
Here’s to numbers!