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  • Social media: Is it time to quit?

    Writer and blogger —Cal Newport, an associate professor of computer science at Georgetown University and the author of Deep Work: Rules for Focused Success in a Distracted World— opines in the NY Times that social media can be harmful to your career. What do you think?

    Quit Social Media. Your Career May Depend on It.

    Graphic by nytimes.com
    David Saracino – nytimes.com

     

    I’m a millennial computer scientist who also writes books and runs a blog. Demographically speaking I should be a heavy social user, but that is not the case. I’ve never had a social account.

    [See also Social Media: Boost Your Career ]

    At the moment, this makes me an outlier, but I think many more people should follow my lead and quit these services. There are many issues with social media, from its corrosion of civic life to its cultural shallowness, but the argument I want to make here is more pragmatic: You should quit social media because it can hurt your career.

    This claim, of course, runs counter to our current understanding of social media’s role in the professional sphere. We’ve been told that it’s important to tend to your so-called social brand, as this provides you access to opportunities you might otherwise miss and supports the diverse contact network you need to get ahead. Many people in my generation fear that without a social presence, they would be invisible to the job market.

    Read the rest of the article here.

  • Who else wants to create a fantastic social media proposal?

    Who else wants to create a fantastic social media proposal?

    Let’s write a social media proposal

    It’s always best to personalize your approach with a potential client, but here is a link to helpful tips on what you need to include in the social media proposal. Best of luck and go get ’em!

    [Also see Outstanding Free Marketing Tools You Need to Know About]

    “Well-written social media proposals are key to closing deals. If you’re a writer or marketer, your sales team probably needs your help writing those proposals, too. If you’re working solo, you might need to show why you’re a better option than a high-priced agency. Or another freelancer or consultant.”

    Read the rest: How To Quickly Build Social Media Proposals That Win Clients

  • For folks wondering about B2B social selling

    For folks wondering about B2B social selling

    B2B Social Selling

    More and more folks prefer to get information online than engage a salesperson. They search out more objective information from internet recommendations. Three out of four B2B buyers rely on social media to engage with peers about buying decisions. In a recent B2B buyers survey, 53% of the respondents reported that social media plays a role in assessing tools and technologies. AND when making a final selection.

    Good time to read up on how B2B social selling works in today’s environment.

    How B2B Sales Can Benefit from Social Selling

    Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls. Callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral. Peer recommendations are now influencing more than 90% of all B2B buying decisions.

    [Also read: Business Growth Ideas: Grow Your Business]

    Why are more and more buyers avoiding salespeople during the buying process? Sales reps, according to Forrester, tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

    Read the rest of How B2B Sales Can Benefit from Social Selling

  • Marketing: How to step outside the ‘bubble’

    Marketing: How to step outside the ‘bubble’

    Countless times in marketing strategy meetings, I have heard sentences beginning with and/or containing “I” or “my.”

    “I wouldn’t respond to/click on that.”

    “My friends and I thought the idea was great.”

    “That’s how I would do it/buy/respond.”

    Not wanting to invalidate a personal POV, especially from a boss or executive, many stay silent. And then carry out marketing plans according to the leader’s —sometimes personal— experience and wishes. [The ‘marketing’ department is then basically relegated to the role of a Kinko’s store – taking orders and creating collateral].

    You can see the problem here.

    We’re not marketing and selling to our (I’ll borrow Kissmetrics’ term here) “HiPPOs” (Highest Paid Person’s Opinion), we are attempting to message our customers. They are sometimes two very different things.

    [Or Avinash Kaushik coined the term. See also: Digital Marketing Analytics: Avinash Kaushik]

    Jamie Oliver’s story about trying to change eating behavior outside his cultural norm is a perfect example. It took some time to get to know the customer. And, of course, so should you.

    SO the next time you hear an “I” or “My” in a marketing meeting, try to see if you can’t change the subject to the customer, based on objective research.

    Referenced article is Eat Your Peas: A Recipe for Culture Change via Strategy+Business

    Photo: First Time Bubble by Serge Melki

  • Content may be king (but maybe not)

    Content may be king (but maybe not)

    You create great content. Incredible content. You spent hours putting together your website page, social platforms, compelling photos, well written articles. In short, you’re a content genius.

    But where’s the traffic?

    Turns out content isn’t king, or at least it isn’t the whole picture. (There is more by Blog Tyrant on this and I’ll share a link to the article in a second.)

    I think most of you know exactly what I mean.

    There’s a ton of noise out there. Unless you get a kick-start, such as a spend (that perhaps you can’t afford), or a chance mention on a popular website, it’s a whole different art to get folks to visit your creations.

    [See also Outstanding Free Marketing Tools…]

    So we post and post and look at our Google Analytics and still no traffic.

    Look, I don’t resort to click bait, I don’t believe in headlines that promise one thing then lead you into an unexpected page for the sake of traffic.

    However, to get more folks interested in what you are promoting it needs to be direct and catchy without too much detail. If you’re successful in getting their attention (or, stopping the scroll, as I put it) than you just might have a little more success in directing folks to your valuable content.

    We’ll go into more detail on that in another post — your landing page is also another discussion.

    Here is the link to the article I mentioned earlier, The Biggest Myth in Blogging: Why Content is Not King