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  • Why people quit their jobs

    Why people quit their jobs

    Why Do People Quit Jobs

    Imagine that you’re looking at your company-issued smartphone and you notice an e-mail from LinkedIn. “These companies are looking for candidates like you!” You aren’t necessarily searching for jobs, but you’re always open to opportunities, so out of curiosity, you click on the link. A few minutes later your boss appears at your desk. “We’ve noticed that you’re spending more time on LinkedIn lately, so I wanted to talk with you about your career and whether you’re happy here,” she says. Uh-oh.

    Why Attrition Matters

    It’s an awkward and Big Brother–ish scenario—and it’s not so far-fetched. Attrition has always been expensive for companies. But in many industries the cost of losing good workers is rising, owing to tight labor markets and the increasingly collaborative nature of jobs. (As work becomes more team-focused, seamlessly plugging in new players is more challenging.) Thus companies are intensifying their efforts to predict which workers are at high risk of leaving so that managers can try to stop them. Tactics range from garden-variety electronic surveillance to sophisticated analyses of employees’ social media lives.

    Some of this analytical work is generating fresh insights about what impels employees to quit. In general, people leave their jobs because they don’t like their boss. Or see opportunities for promotion or growth Or offered a better gig (and often higher pay). These reasons have held steady for years. New research looks not just at why workers quit but also at when. “We’ve learned that what really affects people is their sense of how they’re doing compared with other people in their peer group. Or with where they thought they would be at a certain point in life,” says Brian Kropp, who heads CEB’s HR practice. “We’ve learned to focus on moments that allow people to make these comparisons.”

    Read the rest of the article HERE.

  • Use big data to create value, not just targeting

    How Can We Best Use Big Data

    Another great article on big data from the folks (Specifically Niraj Dawar) at HBR. The gist? Targeting provides a short term advantage, creating value is long term. Read more.

    Big data

    Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? and 2) can we link what consumers hear, read, and view to what they buy and consume?

    Answering these makes marketing more efficient by improving targeting and by identifying and eliminating the famed half of the marketing budget that is wasted. To address these questions, marketers have trained their big-data telescopes at a single point: predicting each customer’s next transaction. In pursuit of this prize marketers strive to paint an ever more detailed portrait of each consumer, memorizing her media preferences, scrutinizing her shopping habits, and cataloging her interests, aspirations and desires. The result is a detailed, high-resolution close-up of each customer that reveals her next move.

    But in the rush to uncover and target the next transaction, many industries are quickly coming up against a disquieting reality. Winning the next transaction eventually yields only short term tactical advantage. It overlooks one big and inevitable outcome. When every competitor becomes equally good at predicting each customer’s next purchase, marketers will inevitably compete away their profits from that marginal transaction. This unwinnable short-term arms race ultimately leads to an equalization of competitors in the medium to long term. There is no sustainable competitive advantage in chasing the next buy.

    Read the rest HERE


    Niraj Dawar is a professor of marketing at the Ivey Business School, Canada. He is the author of TILT: Shifting your Strategy from Products to Customers (Harvard Business Review Press, 2013).

  • Put It Down | p.m.warner

    Put It Down | p.m.warner

    Listen to Original Electronic Music, “Put It Down”

    Finally finished mastering a lush electronic music mix I’d been sitting on for awhile. Although it’s not perfect, the refrain “Everything will be all right” seems very appropriate at the moment.

    UPDATE: Click here to listen to the new, remixed version of Put it Down

    SoundCloud:

    https://soundcloud.com/pmwarner/put-it-down

    ReverbNation:

    https://www.reverbnation.com/pmwarner/song/26095862-put-it-down

    For more electronic music, listen to SOS

    Hope you enjoy!

    Lyrics

    Put It Down

    Not that long ago

    I’d sit in darkness by myself

    Trying to drown the fires in my head

    I’d often miss the flames

    Wishing I was somewhere else

    Come to as myself instead

     

    I tried to hide the fears

    Tried by killing all the pain

    Thought I could keep it outside

    I tried to light the darkness

    All the same ways as before

    Wanting to forget again

     

    All these lies

    I felt so paralyzed

    There was no way to tell a simple truth

    All this time

    I couldn’t recognize

    It did no good

    To try and think it through

     

    I never get it right

    And then I think about it all night

    I never got it right

    And tried to bury it alive

     

    Put It Down

     

    Watching from a distance

    It’s so easy to be clear

    The problem wasn’t you’re upset

    What should I do next?

    Would be the question that I asked

    Not ready to go down quite yet

     

    All these lies

    I felt so paralyzed

    There was no way to tell a simple truth

    All this time

    I couldn’t recognize

    It did no good

    To try and think it through

     

    I never get it right

    And then I think about it all night

    I never got it right

    And tried to bury it alive

     

    Put It Down

     

    Everything’s all right

    You can hold this out at night

    And everything will be all right

    So please don’t try to kill the light

     

    Everything will be all right

    Everything will be all right

     

    Put It Down

    Visit the new Sunset Sky website for the Put It Down update and the other new singles

  • Core metrics for measuring marketing’s financial performance

    Core metrics for measuring marketing’s financial performance

    On Marketing Metrics

    This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the  Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link.

    [See also Analytics: Let’s Defer to Avinash Kaushik]

    HAVE YOU BEEN IN THIS MEETING? IT’S BUDGET TIME. Marketing says it is contributing financially to the organization. Finance asks, “How?” After 30 minutes of back and forth, the meeting ends in less than a draw. No one wins. But even with over thirty years of contributions, the marketing profession has yet to develop standard guidelines for measuring its financial performance. In this time of accelerated accountability, it is a fact that the absence of measurable standards is no longer acceptable—for any discipline. Fortunately, efforts are underway to establish both basic standards and advanced metrics for healthcare marketers. This white paper focuses on efforts to date to achieve both.

  • For Delegation to Work, Coaching is Necessary

    For Delegation to Work, Coaching is Necessary

    Delegation: Senior leaders want to believe that delegating a task is as easy as flipping a switch. Simply provide clear instructions and you are instantly relieved of responsibility, giving you more time in your schedule.

    The allure of delegation is tempting, especially considering how much time it can free up.

     

     

     

     

     

     

     

     

     

     

     

     

     

    That’s the dream. In reality, we all know it almost never works that way. You’re often forced to step in at the last minute to save a botched deliverable. And because you jumped in to save the day, employees don’t have the opportunity to learn. They aren’t left to grapple with the consequences of their actions, and therefore are deprived of the chance to discover creative solutions. What’s more, morale takes a hit — employees begin to believe that no matter what they do, their work isn’t good enough.

    Read the rest of this HBR article HERE.