-
For folks wondering about B2B social selling
Read more: For folks wondering about B2B social sellingB2B Social Selling More and more folks prefer to get information online than engage a salesperson. They search out more objective information from internet recommendations. Three out of four B2B buyers rely on social media to engage with peers about buying decisions. In a recent B2B buyers survey, 53% of the respondents reported that social media…
-
Marketing: How to step outside the ‘bubble’
Read more: Marketing: How to step outside the ‘bubble’Countless times in marketing strategy meetings, I have heard sentences beginning with and/or containing “I” or “my.” “I wouldn’t respond to/click on that.” “My friends and I thought the idea was great.” “That’s how I would do it/buy/respond.” Not wanting to invalidate a personal POV, especially from a boss or executive, many stay silent. And then…
-
Content may be king (but maybe not)
Read more: Content may be king (but maybe not)You create great content. Incredible content. You spent hours putting together your website page, social platforms, compelling photos, well written articles. In short, you’re a content genius. But where’s the traffic? Turns out content isn’t king, or at least it isn’t the whole picture. (There is more by Blog Tyrant on this and I’ll share…
-
‘Best practices’ may not be best after all
Read more: ‘Best practices’ may not be best after all“According to best practices…” How many times have we heard this hoary phrase? It can be especially interesting to hear when used as an one-note explanation for doing things a certain way. So, let’s take a step back. The Problem When someone states their position/request because it is “best practice,” the first question that—should—come to mind is, “According to…
-
Why people quit their jobs
Read more: Why people quit their jobsWhy Do People Quit Jobs Imagine that you’re looking at your company-issued smartphone and you notice an e-mail from LinkedIn. “These companies are looking for candidates like you!” You aren’t necessarily searching for jobs, but you’re always open to opportunities, so out of curiosity, you click on the link. A few minutes later your boss…
