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Use big data to create value, not just targeting
Read more: Use big data to create value, not just targetingHow Can We Best Use Big Data Another great article on big data from the folks (Specifically Niraj Dawar) at HBR. The gist? Targeting provides a short term advantage, creating value is long term. Read more. Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that…
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Put It Down | p.m.warner
Read more: Put It Down | p.m.warnerListen to Original Electronic Music, “Put It Down” Finally finished mastering a lush electronic music mix I’d been sitting on for awhile. Although it’s not perfect, the refrain “Everything will be all right” seems very appropriate at the moment. UPDATE: Click here to listen to the new, remixed version of Put it Down SoundCloud: https://soundcloud.com/pmwarner/put-it-down ReverbNation:…
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Core metrics for measuring marketing’s financial performance
Read more: Core metrics for measuring marketing’s financial performanceOn Marketing Metrics This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link. [See also Analytics: Let’s Defer to Avinash Kaushik] HAVE YOU BEEN IN THIS MEETING?…
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For Delegation to Work, Coaching is Necessary
Read more: For Delegation to Work, Coaching is NecessaryFor Delegation to Work, Coaching is Necessary Delegation: Senior leaders want to believe that delegating a task is as easy as flipping a switch. Simply provide clear instructions and you are instantly relieved of responsibility, giving you more time in your schedule. That’s…
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Original Electronic Dance Track, “No More”
Read more: Original Electronic Dance Track, “No More”Uploaded a new dance track for your listening -hopefully- pleasure, No More: YouTube: (filmed in Maui): Dance Track “No More” on Soundcloud: If you prefer the dance track on ReverbNation: You might also enjoy Hold On Save Another Song Lyrics No More You’re dreaming A flight into the blue Of crashing waves behind you And…
