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Business professors need to spend time outside of the classroom in companies
Read more: Business professors need to spend time outside of the classroom in companiesFor business professors, time is always an issue. What do you think? Originally posted in HBR. Today, more and more students, parents, and taxpayers are demanding a greater return for the cost of college education. The Economist has called it a “revolution” and a “cost crisis” in university education. People are justifiably asking whether there is a reasonable…
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Richard Branson and the mission statement
Read more: Richard Branson and the mission statementI am currently reading (and loving) Richard Branson‘s The Virgin Way: Everything I know about leadership. Although I’m six chapters in, this is a book I’m recommending to peers and Branson’s take on the mission statement –of which I found an excerpt on Entrepreneur— really hit home. RICHARD BRANSON Author and Founder of Virgin Group. At some…
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Lady Gaga and the Life of Passion
Read more: Lady Gaga and the Life of PassionFor all you entrepreneurs, intrapreneurs and change agents out there, let’s take a closer look at passion. The real takeaway? This question: Who would you be and what would you do if you weren’t afraid? Earlier this week I watched some young musicians perform Lady Gaga songs in front of Lady Gaga. As India Carney’s voice…
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The Online Ad Scams Every Marketer Should Watch Out For
Read more: The Online Ad Scams Every Marketer Should Watch Out ForSetting up a new digital ad campaign or hiring an agency/someone to do it? Read this Harvard Business Review article on some techniques of which to be aware and that can often overstate performance for a given tactic. Imagine you run a retail store and hire a leafleteer to distribute handbills to attract new customers. You might assess…
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Yep, it’s another Kaushik post
Read more: Yep, it’s another Kaushik postAs always, Avinash Kaushik does an excellent job of explaining complex ideas in simple terms. Thank you Avinash and the following article focusing the marketing web analyst is another one (of many) must reads from Occam’s Razor. The Biggest Mistake Web Analysts Make… And How To Avoid It! The single biggest mistake web analysts make…
