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The Google way of attacking problems
Read more: The Google way of attacking problemsLiked this HBR post. What do you think of the Google approach? One Friday afternoon in 2002, long before his company became a household verb, Larry Page walked into the office kitchen and posted some printouts of results from Google’s AdWords engine. On top, in big bold letters, he wrote, “THESE ADS SUCK.” In most companies, this…
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How to grow your reputation (and business) in competitive fields
Read more: How to grow your reputation (and business) in competitive fieldsTwo things. One, I don’t know about the ethics of posting an article from HBR that allows you to read 5 free articles and then has a paywall in place [I ALWAYS link back to OC, but please let me know your thoughts on this – I do appreciate knowing if I’ve pissed somebody off]. I also…
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Networks fret as ad dollars flow to digital media
Read more: Networks fret as ad dollars flow to digital mediaPublished by the NY Times 5/10/15 – It will be interesting to see how much advertisers are willing to spend on traditional media this year. The question isn’t how much [there will be plenty of advertising time purchased] but will the decline continue? I believe so. Where are you putting your budget? With the number of…


