When most people hear “marketing,” they picture ads, promotions, and endless noise in their feed. Unfortunately (or fortunately) that’s not what real marketing is. At its core, marketing isn’t about shouting louder. It’s about connection. I’ve worked with startups, university programs, small businesses, and even my own band. Across all of it, the same pattern…

I live in two worlds: One minute I’m demystifying marketing funnels. The next, I’m chasing a beat that wouldn’t quit. But here’s the truth: they’re the same game. In business, nobody cares about your features, they want to feel why what you’re building matters. In music, it’s not about pitch-perfect notes, it’s about whether the…