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Is Marketing Dead?
Read more: Is Marketing Dead?The Truth About the Industry No One Very Few Talk About In 2019, I was invited to keynote at a major marketing conference. It was a well-organized event with a solid turnout. But as I sat through the sessions, one thought hit me hard: Do I even like marketing anymore? Why Did I Ask This?…
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Basic Marketing Strategies for Startups
Read more: Basic Marketing Strategies for StartupsMarketing Strategies for Startups: Launching a startup is a journey filled with opportunities, challenges, and the need to stand out in a crowded marketplace. One of the crucial aspects of this journey is strategic marketing—how you tell your story, find customers, attract your audience, and drive growth. At Mainsail Agency, we’ve helped businesses of all…
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On Marketing Experimentation and Testing
Read more: On Marketing Experimentation and TestingExperimentation and testing are two of your best tools to move your marketing forward. It can also be one of the hardest undertakings to get your teams on board. Your campaign is brilliant. You have guided everyone on the team to a mutual understanding of what your campaign should accomplish. You even have a landing…
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On B2B Social Media
Read more: On B2B Social MediaB2B social media is tough. Let’s go through what you are facing and solve this common issue together. You are setting up the social accounts. Others find out and are excited. Yes! They say. Free advertising – let’s blast out our promotional messages on social. No, no, no, no, no, no… I have no idea…
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Google Ads: Recommendations
Read more: Google Ads: RecommendationsGoogle ads recommendations. What are they and should you use them? Read on. Ah, Google Ads and its automatic suggestions – it’s like having a well-meaning but slightly clueless friend trying to set you up on a blind date. Sure, they mean well, but their matchmaking skills might leave you scratching your head.Why, you ask?…
