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Seven thoughts on effective social campaigns
The original hed was The 7 Secrets to the Most Effective Social-Media Campaigns which was a little click-baity for my tastes but, nonetheless, the post had some good tidbits. My biggest takeaway? “Filter out mobile traffic” on paid social media ads, which after reading, made sense. What do you think? — I’ve resisted social media advertising for a long…
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The FTC’s Endorsement Guides: What People Are Asking
The FTC updated its Social Media rules. If you do any marketing and/or advertising in this area you should probably take a look at the changes or at least read an overview. Below are the areas and inquiries with which the FTC is most concerned. Answers to questions people are asking about the FTC’s Endorsement Guides,…