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Digital marketing analytics: Avinash Kaushik
Digital marketing analytics on the web: See how digital marketing analytics can better inform your work. Read Avinash Kaushik. His website/blog Occam’s Razor on analytics is excellent. Be sure to sign up for his newsletter in the lower right hand of his website. Quotes: “The interesting thing about averages is that they hide the truth…
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Want to know more about that website? Use these free tools.
For Free Insights on Digital Market Intelligence SimilarWeb is a fantastic digital market intelligence tool. Get an idea of how other websites are doing with a quick traffic overview and snapshot of any website’s referrals. The free version also inlcudes search, social, display, content, audience, similar sites and mobile apps. Now, thanks to a heads-up…
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Use big data to create value, not just targeting
How Can We Best Use Big Data Another great article on big data from the folks (Specifically Niraj Dawar) at HBR. The gist? Targeting provides a short term advantage, creating value is long term. Read more. Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that…
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Core metrics for measuring marketing’s financial performance
On Marketing Metrics This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link. [See also Analytics: Let’s Defer to Avinash Kaushik] HAVE YOU BEEN IN THIS MEETING?…
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How to stay skeptical of metrics
Question the Metrics I love this post. Originally titled, Misleading Types of Graphs For The Media, it not only tears down the repeated claims and promoted metrics of video dominance, traditional media reach and more, it also questions info we are presented and often take for granted. Much like Nate Silverman discusses in The Signal and…