pmwarner.com | Dancing Through it Since 2009

Category: branding

  • Business growth ideas: Grow your business

    Business growth ideas: Grow your business

    Business growth is always a priority You land a few clients or customers (or more) and realize your service or product has value and potential. What’s the next step? No matter where you are in the process, business growth is always a challenge. In 2009 I finished grad school. It was the Great Recession and…

  • Powerful lessons that will help you craft your brand

    Powerful lessons that will help you craft your brand

    Branding is powerful. It associates an array of associations with a commodity. Successful messaging and branding makes it about you, the customer. An excellent and not-so-excellent example of branding happened during this past year. Donald Trump understands its power. Hillary Clinton did not. The reason. Trump’s brand messaging was focused solely on “Make America Great…

  • Richard Branson and the mission statement

    I am currently reading (and loving) Richard Branson‘s The Virgin Way: Everything I know about leadership. Although I’m six chapters in, this is a book I’m recommending to peers and Branson’s take on the mission statement –of which I found an excerpt on Entrepreneur— really hit home. RICHARD BRANSON Author and Founder of Virgin Group. At some…

  • Why no one pays attention to your marketing

    Moz is one of those companies that really understands that sharing great information and helping others to understand (“Youtility” as Jay Baer calls it) the intricacies of digital marketing puts them on the map as accessible professionals. Rand Fishkin often contributes to a feature called “Whiteboard Fridays” which are always worth a watch/read. Below is just one of a number…

  • Rebrand, redirect and/or consolidate (?)

    Rebrand, redirect and/or consolidate (?)

    You might want to read  Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? by Mr. Fishkin over at Moz. In this most excellent and helpful post, Fishkin “…offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand.” Enjoy.