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Remarkable life advice from an entrepreneurial genius
I’m a big fan of Richard Branson. After reading The Virgin Way: Everything I Know About Leadership [listed in 8 fascinating must-reads for entrepreneurs…] I started paying attention to his books as well as active blog and social presence. His writings reveal a scrappy, thoughtful, and very much non-risk-averse entrepreneur who lives life to the fullest and…
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Outstanding free marketing tools you need to know about
Free Marketing Tools… and More The amount of free marketing tools and information available for marketers, entrepreneurs and those bootstrapping a business is fantastic. However, it can be overwhelming to keep track of everything you might use now or down the road. After creating a comprehensive list of essential free tools for Entrepreneurial Marketing students, (available HERE) one…
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Powerful lessons that will help you craft your brand
Branding is powerful. It associates an array of associations with a commodity. Successful messaging and branding makes it about you, the customer. An excellent and not-so-excellent example of branding happened during this past year. Donald Trump understands its power. Hillary Clinton did not. The reason. Trump’s brand messaging was focused solely on “Make America Great…
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Who else wants to create a fantastic social media proposal?
Let’s write a social media proposal It’s always best to personalize your approach with a potential client, but here is a link to helpful tips on what you need to include in the social media proposal. Best of luck and go get ’em! [Also see Outstanding Free Marketing Tools You Need to Know About] “Well-written social…
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For folks wondering about B2B social selling
B2B Social Selling More and more folks prefer to get information online than engage a salesperson. They search out more objective information from internet recommendations. Three out of four B2B buyers rely on social media to engage with peers about buying decisions. In a recent B2B buyers survey, 53% of the respondents reported that social media…