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Content may be king (but maybe not)
You create great content. Incredible content. You spent hours putting together your website page, social platforms, compelling photos, well written articles. In short, you’re a content genius. But where’s the traffic? Turns out content isn’t king, or at least it isn’t the whole picture. (There is more by Blog Tyrant on this and I’ll share…
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‘Best practices’ may not be best after all
“According to best practices…” How many times have we heard this hoary phrase? It can be especially interesting to hear when used as an one-note explanation for doing things a certain way. So, let’s take a step back. The Problem When someone states their position/request because it is “best practice,” the first question that—should—come to mind is, “According to…
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Why people quit their jobs
Why Do People Quit Jobs Imagine that you’re looking at your company-issued smartphone and you notice an e-mail from LinkedIn. “These companies are looking for candidates like you!” You aren’t necessarily searching for jobs, but you’re always open to opportunities, so out of curiosity, you click on the link. A few minutes later your boss…
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Use big data to create value, not just targeting
How Can We Best Use Big Data Another great article on big data from the folks (Specifically Niraj Dawar) at HBR. The gist? Targeting provides a short term advantage, creating value is long term. Read more. Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that…
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Core metrics for measuring marketing’s financial performance
On Marketing Metrics This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link. [See also Analytics: Let’s Defer to Avinash Kaushik] HAVE YOU BEEN IN THIS MEETING?…