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Core metrics for measuring marketing’s financial performance
On Marketing Metrics This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link. [See also Analytics: Let’s Defer to Avinash Kaushik] HAVE YOU BEEN IN THIS MEETING?…
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For Delegation to Work, Coaching is Necessary
For Delegation to Work, Coaching is Necessary Delegation: Senior leaders want to believe that delegating a task is as easy as flipping a switch. Simply provide clear instructions and you are instantly relieved of responsibility, giving you more time in your schedule. That’s…
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Management: Your late-night emails are hurting your team
What’s your management approach when it comes to communications? This article can’t be shared enough. Credit to HBR. Around 11 p.m., you realize there’s a key step your team needs to take on a current project. So, you dash off an email to the team members while you’re thinking about it. No time like the present, right?…
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8 Fascinating Must-Read Books for Entrepreneurs, Marketing and Business
With some extra drive time, I caught up on some book reading (or listening in this case). Here are the best so far. The Big Short: Inside the Doomsday Machine See the movie and read the book or vice versa. Either way, you’re in for a terrific ride. In a riveting fashion, Michael Lewis describes and…
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The Five Stages of Small Business Growth
Categorizing the problems and small business growth patterns in a systematic way that is useful to entrepreneurs seems at first glance a hopeless task. Small businesses vary widely in size and capacity for growth. They are characterized by independence of action, differing organizational structures, and varied management styles. Yet on closer scrutiny, it becomes apparent…