Category: business

  • For better creativity, protect your alone time

    In my experience, the office has never been a particularly conducive place for creativity. Instead, it likes to pop out at times when I used to least expect it, such as during runs, or washing dishes (as mentioned in this article by HBR). I am a big proponent of time away from the office but…

  • Business professors need to spend time outside of the classroom in companies

    For business professors, time is always an issue. What do you think?  Originally posted in HBR.   Today, more and more students, parents, and taxpayers are demanding a greater return for the cost of college education. The Economist has called it a “revolution” and a “cost crisis” in university education. People are justifiably asking whether there is a reasonable…

  • 5 strategies to start and grow a successful business with only $200

    Ha! 2009 was rough. Very. Finished my master’s that year, experienced similar circumstances and implemented a lot of the same strategies, but not the performance-based pricing listed below. As it turns out, it was a terrific idea for a start-up PR business. Congrats, Zach and an excellent read from Entrepreneur. I graduated from college in the worst year for…

  • 12 social media tips for business

    12 social media tips for business

    Ah, social media. Still the wild west of marketing and populated with a mix of guns for hire and snake oil salesmen who, unfortunately, outnumber the authentic Gary Coopers out there. Sigh. I despise watching businesses that don’t have the time to understand what social can really do for their business get taken advantage of by folks promising more followers and…