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Digital marketing analytics: Avinash Kaushik
Digital marketing analytics on the web: See how digital marketing analytics can better inform your work. Read Avinash Kaushik. His website/blog Occam’s Razor on analytics is excellent. Be sure to sign up for his newsletter in the lower right hand of his website. Quotes: “The interesting thing about averages is that they hide the truth…
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Digital marketing needs to clean up its act
(Does) digital marketing need to clean up its act(?) P&G’s Chief Brand Officer Marc Pritchard said what many digital marketers have been thinking for some time now. “The days of giving digital marketing a pass are over…It’s time to grow up. It’s time for action.” [We don’t] “want to waste time and money on a crappy media…
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For Free Insights on Digital Market Intelligence SimilarWeb is a fantastic digital market intelligence tool. Get an idea of how other websites are doing with a quick traffic overview and snapshot of any website’s referrals. The free version also inlcudes search, social, display, content, audience, similar sites and mobile apps. Now, thanks to a heads-up…
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Digital companies are leaving the rest behind
The United States takes pride in being on the cutting edge of all things digital, and rightly so: American innovations and innovators have led the way. Yet according to recent research from the McKinsey Global Institute, the U.S. economy operates at only 18% of its digital potential, and the sort of productivity gains that digital technologies…