Category: digital marketing

  • Marketing analytics: You need Neil Patel on your team

    Marketing analytics: You need Neil Patel on your team

    Marketing Analytics… and marketing in general Here’s another recommendation for marketing analytics advice, and digital marketing in general. Keep in mind that Neil Patel is an aggressive and effective marketer. He knows his way around analytics and digital marketing. You’ll notice a very different marketing approach from Avinash Kaushik when you visit his site. Whereas…

  • Digital marketing needs to clean up its act

    Digital marketing needs to clean up its act

    (Does) digital marketing need to clean up its act(?) P&G’s Chief Brand Officer Marc Pritchard said what many digital marketers have been thinking for some time now. “The days of giving digital marketing a pass are over…It’s time to grow up. It’s time for action.” [We don’t] “want to waste time and money on a crappy media…

  • Marketing Challenges: What are the greatest concerns for marketers?

    Marketing Challenges: What are the greatest concerns for marketers?

    I guessed number one of the marketing challenges correctly. See if you agree with this Hubspot post – updated to reflect recent business marketing research. 7 of the Top Marketing Challenges Marketers Face Today Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others…

  • Outstanding free marketing tools you need to know about

    Outstanding free marketing tools you need to know about

    Free Marketing Tools… and More The amount of free marketing tools and information available for marketers, entrepreneurs and those bootstrapping a business is fantastic. However, it can be overwhelming to keep track of everything you might use now or down the road. After creating a comprehensive list of essential free tools for Entrepreneurial Marketing students, (available HERE) one…

  • Yep, it’s another Kaushik post

    As always, Avinash Kaushik does an excellent job of explaining complex ideas in simple terms. Thank you Avinash and the following article focusing the marketing web analyst is another one (of many) must reads from Occam’s Razor. The Biggest Mistake Web Analysts Make… And How To Avoid It! The single biggest mistake web analysts make…