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What you need to know about outsourcing content creation
As you start out the new year and put together content plans, here is some very helpful advice from Entrepreneur for those outsourcing their content. — Richard Branson knows something that propels not only his passenger jets but also his businesses to rapid and ever-increasing success — he embraces letting go and outsourcing. And with the…
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The Online Ad Scams Every Marketer Should Watch Out For
Setting up a new digital ad campaign or hiring an agency/someone to do it? Read this Harvard Business Review article on some techniques of which to be aware and that can often overstate performance for a given tactic. Imagine you run a retail store and hire a leafleteer to distribute handbills to attract new customers. You might assess…
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The Ultimate Guide to 150+ Google Analytics Resources
On Google Analytics – Originally posted on KISSmetrics. Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics. Official…
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Networks fret as ad dollars flow to digital media
Published by the NY Times 5/10/15 – It will be interesting to see how much advertisers are willing to spend on traditional media this year. The question isn’t how much [there will be plenty of advertising time purchased] but will the decline continue? I believe so. Where are you putting your budget? With the number of…