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Powerful lessons that will help you craft your brand
Branding is powerful. It associates an array of associations with a commodity. Successful messaging and branding makes it about you, the customer. An excellent and not-so-excellent example of branding happened during this past year. Donald Trump understands its power. Hillary Clinton did not. The reason. Trump’s brand messaging was focused solely on “Make America Great…
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Social media meltdowns highlight the power of the audience
With social media, “The audience has more control than anyone realizes.” Well, except for those who spend their days with social. We see it all the time and most recently with Martin Shkreli, who backed down after pursuing a doomed and short-lived battle against the internet. Although the below article is over a year old,…
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The Ultimate Resource Guide to Blogger Outreach and Guest Blogging
Shout out to kissmetrics for this handy dandy resource list. If you’ve been interested in expanding or starting your blogger outreach, here you go! If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media audience), then guest blogging and blogger outreach are avenues you may…
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How to grow your reputation (and business) in competitive fields
Two things. One, I don’t know about the ethics of posting an article from HBR that allows you to read 5 free articles and then has a paywall in place [I ALWAYS link back to OC, but please let me know your thoughts on this – I do appreciate knowing if I’ve pissed somebody off]. I also…