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How We’re Building a Farmers Market in Pullman
If you’ve ever thought, “How hard can it be to start a farmers market?”
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Invisible on Google? The Zero‑Presence Tax Draining Downtown Pullman
If Google can’t find you, students definitely won’t. And yes, that’s money walking to someone else’s register. Downtown Pullman is rebuilding momentum. The core just came through a heavy streets-and-sidewalk refresh, Market on Main is turning Saturdays into a habit, and there are real sparks of optimism that downtown can be a destination again. But…
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Marketing Without the Nonsense: A Guide for Builders
When most people hear “marketing,” they picture ads, promotions, and endless noise in their feed. Unfortunately (or fortunately) that’s not what real marketing is. At its core, marketing isn’t about shouting louder. It’s about connection. I’ve worked with startups, university programs, small businesses, and even my own band. Across all of it, the same pattern…
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Startups, Songs, and the Art of Momentum
I live in two worlds: One minute I’m demystifying marketing funnels. The next, I’m chasing a beat that wouldn’t quit. But here’s the truth: they’re the same game. In business, nobody cares about your features, they want to feel why what you’re building matters. In music, it’s not about pitch-perfect notes, it’s about whether the…
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The State of Marketing in 2025: Why It Sucks (and What to Do About It)
Welcome to marketing 2025, where tools are smarter than ever and marketers are getting lazier by the day. Automation? Overhyped. Personalization? Still creepy. And let’s not even start on AI-generated ad copy that reads like it was written by a caffeinated blender. So here’s the truth: Marketing in 2025 sucks if you’re not willing to…