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Business growth ideas: Grow your business
Business growth is always a priority You land a few clients or customers (or more) and realize your service or product has value and potential. What’s the next step? No matter where you are in the process, business growth is always a challenge. In 2009 I finished grad school. It was the Great Recession and…
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Marketing analytics: You need Neil Patel on your team
Marketing Analytics… and marketing in general Here’s another recommendation for marketing analytics advice, and digital marketing in general. Keep in mind that Neil Patel is an aggressive and effective marketer. He knows his way around analytics and digital marketing. You’ll notice a very different marketing approach from Avinash Kaushik when you visit his site. Whereas…
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Digital marketing analytics: Avinash Kaushik
Digital marketing analytics on the web: See how digital marketing analytics can better inform your work. Read Avinash Kaushik. His website/blog Occam’s Razor on analytics is excellent. Be sure to sign up for his newsletter in the lower right hand of his website. Quotes: “The interesting thing about averages is that they hide the truth…
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Digital marketing needs to clean up its act
(Does) digital marketing need to clean up its act(?) P&G’s Chief Brand Officer Marc Pritchard said what many digital marketers have been thinking for some time now. “The days of giving digital marketing a pass are over…It’s time to grow up. It’s time for action.” [We don’t] “want to waste time and money on a crappy media…
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Marketing Challenges: What are the greatest concerns for marketers?
I guessed number one of the marketing challenges correctly. See if you agree with this Hubspot post – updated to reflect recent business marketing research. 7 of the Top Marketing Challenges Marketers Face Today Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others…