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Outstanding free marketing tools you need to know about
Free Marketing Tools… and More The amount of free marketing tools and information available for marketers, entrepreneurs and those bootstrapping a business is fantastic. However, it can be overwhelming to keep track of everything you might use now or down the road. After creating a comprehensive list of essential free tools for Entrepreneurial Marketing students, (available HERE) one…
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Want to know more about that website? Use these free tools.
For Free Insights on Digital Market Intelligence SimilarWeb is a fantastic digital market intelligence tool. Get an idea of how other websites are doing with a quick traffic overview and snapshot of any website’s referrals. The free version also inlcudes search, social, display, content, audience, similar sites and mobile apps. Now, thanks to a heads-up…
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Marketing: How to step outside the ‘bubble’
Countless times in marketing strategy meetings, I have heard sentences beginning with and/or containing “I” or “my.” “I wouldn’t respond to/click on that.” “My friends and I thought the idea was great.” “That’s how I would do it/buy/respond.” Not wanting to invalidate a personal POV, especially from a boss or executive, many stay silent. And then…
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Content may be king (but maybe not)
You create great content. Incredible content. You spent hours putting together your website page, social platforms, compelling photos, well written articles. In short, you’re a content genius. But where’s the traffic? Turns out content isn’t king, or at least it isn’t the whole picture. (There is more by Blog Tyrant on this and I’ll share…
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Use big data to create value, not just targeting
How Can We Best Use Big Data Another great article on big data from the folks (Specifically Niraj Dawar) at HBR. The gist? Targeting provides a short term advantage, creating value is long term. Read more. Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that…