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Core metrics for measuring marketing’s financial performance
On Marketing Metrics This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link. [See also Analytics: Let’s Defer to Avinash Kaushik] HAVE YOU BEEN IN THIS MEETING?…
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8 Fascinating Must-Read Books for Entrepreneurs, Marketing and Business
With some extra drive time, I caught up on some book reading (or listening in this case). Here are the best so far. The Big Short: Inside the Doomsday Machine See the movie and read the book or vice versa. Either way, you’re in for a terrific ride. In a riveting fashion, Michael Lewis describes and…
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What you need to know about outsourcing content creation
As you start out the new year and put together content plans, here is some very helpful advice from Entrepreneur for those outsourcing their content. — Richard Branson knows something that propels not only his passenger jets but also his businesses to rapid and ever-increasing success — he embraces letting go and outsourcing. And with the…
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Business professors need to spend time outside of the classroom in companies
For business professors, time is always an issue. What do you think? Originally posted in HBR. Today, more and more students, parents, and taxpayers are demanding a greater return for the cost of college education. The Economist has called it a “revolution” and a “cost crisis” in university education. People are justifiably asking whether there is a reasonable…
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Richard Branson and the mission statement
I am currently reading (and loving) Richard Branson‘s The Virgin Way: Everything I know about leadership. Although I’m six chapters in, this is a book I’m recommending to peers and Branson’s take on the mission statement –of which I found an excerpt on Entrepreneur— really hit home. RICHARD BRANSON Author and Founder of Virgin Group. At some…