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Category: marketing

  • The Online Ad Scams Every Marketer Should Watch Out For

    Setting up a new digital ad campaign or hiring an agency/someone to do it? Read this Harvard Business Review article on some techniques of which to be aware and that can often overstate performance for a given tactic. Imagine you run a retail store and hire a leafleteer to distribute handbills to attract new customers. You might assess…

  • Yep, it’s another Kaushik post

    As always, Avinash Kaushik does an excellent job of explaining complex ideas in simple terms. Thank you Avinash and the following article focusing the marketing web analyst is another one (of many) must reads from Occam’s Razor. The Biggest Mistake Web Analysts Make… And How To Avoid It! The single biggest mistake web analysts make…

  • Seven thoughts on effective social campaigns

    The original hed was The 7 Secrets to the Most Effective Social-Media Campaigns which was a little click-baity for my tastes but, nonetheless, the post had some good tidbits. My biggest takeaway? “Filter out mobile traffic” on paid social media ads, which after reading, made sense. What do you think? — I’ve resisted social media advertising for a long…

  • Startup marketing guide

    Need to start putting that entrepreneurial marketing plan together? Although the “PR” section is not as relevant as it used to be, this is an excellent startup marketing checklist. Here we go: The Ultimate Guide to Startup Marketing Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight…

  • Why no one pays attention to your marketing

    Moz is one of those companies that really understands that sharing great information and helping others to understand (“Youtility” as Jay Baer calls it) the intricacies of digital marketing puts them on the map as accessible professionals. Rand Fishkin often contributes to a feature called “Whiteboard Fridays” which are always worth a watch/read. Below is just one of a number…