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Category: marketing

  • The Ultimate Resource Guide to Blogger Outreach and Guest Blogging

    Shout out to kissmetrics for this handy dandy resource list. If you’ve been interested in expanding or starting your blogger outreach, here you go! If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media audience), then guest blogging and blogger outreach are avenues you may…

  • The FTC’s Endorsement Guides: What People Are Asking

    The FTC updated its Social Media rules. If you do any marketing and/or advertising in this area you should probably take a look at the changes or at least read an overview. Below are the areas and inquiries with which the FTC is most concerned. Answers to questions people are asking about the FTC’s Endorsement Guides,…

  • 12 social media tips for business

    12 social media tips for business

    Ah, social media. Still the wild west of marketing and populated with a mix of guns for hire and snake oil salesmen who, unfortunately, outnumber the authentic Gary Coopers out there. Sigh. I despise watching businesses that don’t have the time to understand what social can really do for their business get taken advantage of by folks promising more followers and…

  • Networks fret as ad dollars flow to digital media

    Networks fret as ad dollars flow to digital media

    Published by the NY Times 5/10/15 – It will be interesting to see how much advertisers are willing to spend on traditional media this year. The question isn’t how much [there will be plenty of advertising time purchased] but will the decline continue? I believe so. Where are you putting your budget?   With the number of…

  • Rebrand, redirect and/or consolidate (?)

    Rebrand, redirect and/or consolidate (?)

    You might want to read  Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? by Mr. Fishkin over at Moz. In this most excellent and helpful post, Fishkin “…offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand.” Enjoy.