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For folks wondering about B2B social selling
B2B Social Selling More and more folks prefer to get information online than engage a salesperson. They search out more objective information from internet recommendations. Three out of four B2B buyers rely on social media to engage with peers about buying decisions. In a recent B2B buyers survey, 53% of the respondents reported that social media…
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Social media meltdowns highlight the power of the audience
With social media, “The audience has more control than anyone realizes.” Well, except for those who spend their days with social. We see it all the time and most recently with Martin Shkreli, who backed down after pursuing a doomed and short-lived battle against the internet. Although the below article is over a year old,…
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Separating the personal and professional on social
Let’s face it: social media is risky. A single unfortunate post can throw a career off track. And yet in an era in which younger workers are connected with an average of 16 co-workers online and where 40% to 60% of hiring managers use social media to screen potential hires, it is simply not reasonable to stay…