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Category: social media

  • The FTC’s Endorsement Guides: What People Are Asking

    The FTC updated its Social Media rules. If you do any marketing and/or advertising in this area you should probably take a look at the changes or at least read an overview. Below are the areas and inquiries with which the FTC is most concerned. Answers to questions people are asking about the FTC’s Endorsement Guides,…

  • 12 social media tips for business

    12 social media tips for business

    Ah, social media. Still the wild west of marketing and populated with a mix of guns for hire and snake oil salesmen who, unfortunately, outnumber the authentic Gary Coopers out there. Sigh. I despise watching businesses that don’t have the time to understand what social can really do for their business get taken advantage of by folks promising more followers and…

  • 7 Things to Quit Doing with Social Marketing

    On social marketing – this article was published on Ragan and titled: 7 ways to create better social media and content marketing campaigns. I found it to be spot on, however, they weren’t really ways to create better social media and content marketing campaigns so much as what to avoid in order to remain authentic and natural.…