Category: teaching

  • Outstanding free marketing tools you need to know about

    Outstanding free marketing tools you need to know about

    Free Marketing Tools… and More The amount of free marketing tools and information available for marketers, entrepreneurs and those bootstrapping a business is fantastic. However, it can be overwhelming to keep track of everything you might use now or down the road. After creating a comprehensive list of essential free tools for Entrepreneurial Marketing students, (available HERE) one…

  • Business professors need to spend time outside of the classroom in companies

    For business professors, time is always an issue. What do you think?  Originally posted in HBR.   Today, more and more students, parents, and taxpayers are demanding a greater return for the cost of college education. The Economist has called it a “revolution” and a “cost crisis” in university education. People are justifiably asking whether there is a reasonable…