I live in two worlds: One minute I’m demystifying marketing funnels. The next, I’m chasing a beat that wouldn’t quit.
But here’s the truth: they’re the same game. In business, nobody cares about your features, they want to feel why what you’re building matters. In music, it’s not about pitch-perfect notes, it’s about whether the chorus pulses through your bones.
Whether I’m sketching ad analytics or laying down synth lines, it all comes down to momentum, closing loops, creating community, building stories. Want a taste? Below are my latest grooves and the latest marketing project. Dive in.
Because whether it’s a campaign or a chorus, if the energy lands, you’re in.