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Traditional Marketing and Advertising Doesn’t Work Anymore
The only pro traditional marketing articles proclaiming “No, really, print still works!” are penned by those selling it. This should be a red flag by itself, however, the fact that nobody can really measure it should be another reason to swear off of traditional media entirely. Anyone who tries to tell you its working is…
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The Online Ad Scams Every Marketer Should Watch Out For
Setting up a new digital ad campaign or hiring an agency/someone to do it? Read this Harvard Business Review article on some techniques of which to be aware and that can often overstate performance for a given tactic. Imagine you run a retail store and hire a leafleteer to distribute handbills to attract new customers. You might assess…