-
Google Ads: Recommendations
Google ads recommendations. What are they and should you use them? Read on. Ah, Google Ads and its automatic suggestions – it’s like having a well-meaning but slightly clueless friend trying to set you up on a blind date. Sure, they mean well, but their matchmaking skills might leave you scratching your head.Why, you ask?…
-
The Quick Guide to Social and Search Advertising Character Space
Social and Search Advertising Character Space While social and search advertising on LinkedIn, Facebook, Twitter and Google AdWords can be effective if done right, sometimes the planning around what you can fit into your ads gets a little tricky. Between what the client wants (or you) and traditional creative, there are going to be compromises.…
-
Traditional Marketing and Advertising Doesn’t Work Anymore
The only pro traditional marketing articles proclaiming “No, really, print still works!” are penned by those selling it. This should be a red flag by itself, however, the fact that nobody can really measure it should be another reason to swear off of traditional media entirely. Anyone who tries to tell you its working is…
-
Digital marketing needs to clean up its act
(Does) digital marketing need to clean up its act(?) P&G’s Chief Brand Officer Marc Pritchard said what many digital marketers have been thinking for some time now. “The days of giving digital marketing a pass are over…It’s time to grow up. It’s time for action.” [We don’t] “want to waste time and money on a crappy media…
-
The Online Ad Scams Every Marketer Should Watch Out For
Setting up a new digital ad campaign or hiring an agency/someone to do it? Read this Harvard Business Review article on some techniques of which to be aware and that can often overstate performance for a given tactic. Imagine you run a retail store and hire a leafleteer to distribute handbills to attract new customers. You might assess…