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Marketing: How to step outside the ‘bubble’
Countless times in marketing strategy meetings, I have heard sentences beginning with and/or containing “I” or “my.” “I wouldn’t respond to/click on that.” “My friends and I thought the idea was great.” “That’s how I would do it/buy/respond.” Not wanting to invalidate a personal POV, especially from a boss or executive, many stay silent. And then…
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Ideas for building a culture of originality
A must-read. You will most likely recognize the first work culture environment described. And perhaps enjoy a few suggestions for change. – pw If there’s one place on earth where originality goes to die, I’d managed to find it. I was charged with unleashing innovation and change in the ultimate bastion of bureaucracy. It was a place…