-
Invisible on Google? The Zero‑Presence Tax Draining Downtown Pullman
If Google can’t find you, students definitely won’t. And yes, that’s money walking to someone else’s register. Downtown Pullman is rebuilding momentum. The core just came through a heavy streets-and-sidewalk refresh, Market on Main is turning Saturdays into a habit, and there are real sparks of optimism that downtown can be a destination again. But…
-
Digital Marketing Conference – Digital Crush 2019
Digital Marketing Conference Keynote – Content Strategy Come see my keynote on Content Strategy at Digital Crush 2019 – a digital marketing conference on Friday, October 11, 2019, at the Three Rivers Convention Center in Tri-Cities, Washington. It is – I’m stealing this directly from their website – “a full-packed, one-day conference for digital marketers…
-
The Quick Guide to Social and Search Advertising Character Space
Social and Search Advertising Character Space While social and search advertising on LinkedIn, Facebook, Twitter and Google AdWords can be effective if done right, sometimes the planning around what you can fit into your ads gets a little tricky. Between what the client wants (or you) and traditional creative, there are going to be compromises.…
-
Writing for SEO in 2018
Rand Fishkin of Moz always has strong advice for digital marketers, and this piece on SEO was something that had to be shared. In it, he discusses outdated practices that no longer work and, of course, what does work. But not only that, he outlines a fantastic strategy for writers and the web team to…
-
Traditional Marketing and Advertising Doesn’t Work Anymore
The only pro traditional marketing articles proclaiming “No, really, print still works!” are penned by those selling it. This should be a red flag by itself, however, the fact that nobody can really measure it should be another reason to swear off of traditional media entirely. Anyone who tries to tell you its working is…