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Digital marketing needs to clean up its act
(Does) digital marketing need to clean up its act(?) P&G’s Chief Brand Officer Marc Pritchard said what many digital marketers have been thinking for some time now. “The days of giving digital marketing a pass are over…It’s time to grow up. It’s time for action.” [We don’t] “want to waste time and money on a crappy media…
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The Online Ad Scams Every Marketer Should Watch Out For
Setting up a new digital ad campaign or hiring an agency/someone to do it? Read this Harvard Business Review article on some techniques of which to be aware and that can often overstate performance for a given tactic. Imagine you run a retail store and hire a leafleteer to distribute handbills to attract new customers. You might assess…
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Analytics? Let’s defer to Avinash Kaushik
:Want to get up to speed on the world of digital analytics relatively quickly? Follow Avinash Kaushik‘s blog Occam’s Razor. He writes and speaks on analytics in way that is easy to grasp and you can start implementing some great ideas right away. Here’s a recent post: Speed, Focus, Smart Insights: 5 Google Analytics Custom…
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Networks fret as ad dollars flow to digital media
Published by the NY Times 5/10/15 – It will be interesting to see how much advertisers are willing to spend on traditional media this year. The question isn’t how much [there will be plenty of advertising time purchased] but will the decline continue? I believe so. Where are you putting your budget? With the number of…