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Outstanding free marketing tools you need to know about

Free Marketing Tools… and More The amount of free marketing tools and information available for marketers, entrepreneurs and those bootstrapping a business is fantastic. However, it can be overwhelming to keep track of everything you might use now or down the road. After creating a comprehensive list of essential free tools for Entrepreneurial Marketing students, (available HERE) one…
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Content may be king (but maybe not)

You create great content. Incredible content. You spent hours putting together your website page, social platforms, compelling photos, well written articles. In short, you’re a content genius. But where’s the traffic? Turns out content isn’t king, or at least it isn’t the whole picture. (There is more by Blog Tyrant on this and I’ll share…
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8 Fascinating Must-Read Books for Entrepreneurs, Marketing and Business
With some extra drive time, I caught up on some book reading (or listening in this case). Here are the best so far. The Big Short: Inside the Doomsday Machine See the movie and read the book or vice versa. Either way, you’re in for a terrific ride. In a riveting fashion, Michael Lewis describes and…
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Ideas for building a culture of originality
A must-read. You will most likely recognize the first work culture environment described. And perhaps enjoy a few suggestions for change. – pw If there’s one place on earth where originality goes to die, I’d managed to find it. I was charged with unleashing innovation and change in the ultimate bastion of bureaucracy. It was a place…

