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The Five Stages of Small Business Growth
Categorizing the problems and small business growth patterns in a systematic way that is useful to entrepreneurs seems at first glance a hopeless task. Small businesses vary widely in size and capacity for growth. They are characterized by independence of action, differing organizational structures, and varied management styles. Yet on closer scrutiny, it becomes apparent…
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Tesla and the paradigm shift
Reading about Elon Musk and Tesla, I remember reading what seemed like heady material in a PR course taught by the inimitable Prof. Steve Blewett a few years back. Titled The Structure of Scientific Revolutions by Thomas Kuhn, more than a few of us were confused as to why we were reading a book by a renowned…
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Startup marketing guide
Need to start putting that entrepreneurial marketing plan together? Although the “PR” section is not as relevant as it used to be, this is an excellent startup marketing checklist. Here we go: The Ultimate Guide to Startup Marketing Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight…