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Pullman, Let’s Build Something Real at the Market on Main
Pullman Market on Main (PMOM) isn’t just another weekend event. It’s becoming the heartbeat of experimentation, creativity, and real-world entrepreneurship in our town. Whether you’re a musician carrying more ideas than gigs, a baker perfecting your sourdough starter, a tech tinkerer with your next app prototype, a maker with hands in wood or code, or…
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How We’re Building a Farmers Market in Pullman
If you’ve ever thought, “How hard can it be to start a farmers market?”
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Cringe Is Comfort: Why Marketing Still Feels Like 2013 (and Works Anyway)
No one cares if your email sequence was written by GPT-5 or an intern eating string cheese. They care that it sounds human and that it loads fast on mobile. All this AI “disruption”? It’s a new flavor of beige. Cringe Is comfort. Lean into it. Anything that remotely distills carefree and sincere (denim, again)…
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Marketing Without the Nonsense: A Guide for Builders
When most people hear “marketing,” they picture ads, promotions, and endless noise in their feed. Unfortunately (or fortunately) that’s not what real marketing is. At its core, marketing isn’t about shouting louder. It’s about connection. I’ve worked with startups, university programs, small businesses, and even my own band. Across all of it, the same pattern…
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Startups, Songs, and the Art of Momentum
I live in two worlds: One minute I’m demystifying marketing funnels. The next, I’m chasing a beat that wouldn’t quit. But here’s the truth: they’re the same game. In business, nobody cares about your features, they want to feel why what you’re building matters. In music, it’s not about pitch-perfect notes, it’s about whether the…