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Tag: marketing and advertising

  • Digital Marketing Conference – Digital Crush 2019

    Digital Marketing Conference – Digital Crush 2019

    Digital Marketing Conference Keynote – Content Strategy Come see my keynote on Content Strategy at Digital Crush 2019 – a digital marketing conference on Friday, October 11, 2019, at the Three Rivers Convention Center in Tri-Cities, Washington. It is – I’m stealing this directly from their website – “a full-packed, one-day conference for digital marketers…

  • Traditional Marketing and Advertising Doesn’t Work Anymore

    Traditional Marketing and Advertising Doesn’t Work Anymore

    The only pro traditional marketing articles proclaiming “No, really, print still works!” are penned by those selling it. This should be a red flag by itself, however, the fact that nobody can really measure it should be another reason to swear off of traditional media entirely. Anyone who tries to tell you its working is…

  • Marketing: How to step outside the ‘bubble’

    Marketing: How to step outside the ‘bubble’

    Countless times in marketing strategy meetings, I have heard sentences beginning with and/or containing “I” or “my.” “I wouldn’t respond to/click on that.” “My friends and I thought the idea was great.” “That’s how I would do it/buy/respond.” Not wanting to invalidate a personal POV, especially from a boss or executive, many stay silent. And then…

  • Welcome to the Social Media Election

    Social Media – Think most everyone saw this coming. Getty Social media is driving the 2016 presidential race, as candidates of both parties increasingly view Facebook, Twitter and Instagram as key battlegrounds in the fight for the White House. Campaigns have used social media in past elections. But in recent months, it has threatened to…

  • The FTC’s Endorsement Guides: What People Are Asking

    The FTC updated its Social Media rules. If you do any marketing and/or advertising in this area you should probably take a look at the changes or at least read an overview. Below are the areas and inquiries with which the FTC is most concerned. Answers to questions people are asking about the FTC’s Endorsement Guides,…