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On Landing Pages and CTAs

Always follow the data.
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Pronouns in Marketing

First person pronouns in marketing are… prevalent.
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Digital Marketing Conference – Digital Crush 2019

Digital Marketing Conference Keynote – Content Strategy Come see my keynote on Content Strategy at Digital Crush 2019 – a digital marketing conference on Friday, October 11, 2019, at the Three Rivers Convention Center in Tri-Cities, Washington. It is – I’m stealing this directly from their website – “a full-packed, one-day conference for digital marketers…
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Traditional Marketing and Advertising Doesn’t Work Anymore

The only pro traditional marketing articles proclaiming “No, really, print still works!” are penned by those selling it. This should be a red flag by itself, however, the fact that nobody can really measure it should be another reason to swear off of traditional media entirely. Anyone who tries to tell you its working is…
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Business growth ideas: Grow your business

Business growth is always a priority You land a few clients or customers (or more) and realize your service or product has value and potential. What’s the next step? No matter where you are in the process, business growth is always a challenge. In 2009 I finished grad school. It was the Great Recession and…
