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Tag: marketing

  • Marketing Challenges: What are the greatest concerns for marketers?

    Marketing Challenges: What are the greatest concerns for marketers?

    I guessed number one of the marketing challenges correctly. See if you agree with this Hubspot post – updated to reflect recent business marketing research. 7 of the Top Marketing Challenges Marketers Face Today Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others…

  • Social Media: Boost your career

    Remember the post, Social media: Is it time to quit? – here’s an interesting response: Don’t Quit Social. Put It to Work for Your Career Instead. As director of digital communications and social media at the career site Monster, I read, “Quit Social Media. Your Career May Depend on It,” with great interest. The author argues that social…

  • Outstanding free marketing tools you need to know about

    Outstanding free marketing tools you need to know about

    Free Marketing Tools… and More The amount of free marketing tools and information available for marketers, entrepreneurs and those bootstrapping a business is fantastic. However, it can be overwhelming to keep track of everything you might use now or down the road. After creating a comprehensive list of essential free tools for Entrepreneurial Marketing students, (available HERE) one…

  • Powerful lessons that will help you craft your brand

    Powerful lessons that will help you craft your brand

    Branding is powerful. It associates an array of associations with a commodity. Successful messaging and branding makes it about you, the customer. An excellent and not-so-excellent example of branding happened during this past year. Donald Trump understands its power. Hillary Clinton did not. The reason. Trump’s brand messaging was focused solely on “Make America Great…

  • Who else wants to create a fantastic social media proposal?

    Who else wants to create a fantastic social media proposal?

    Let’s write a social media proposal It’s always best to personalize your approach with a potential client, but here is a link to helpful tips on what you need to include in the social media proposal. Best of luck and go get ’em! [Also see Outstanding Free Marketing Tools You Need to Know About] “Well-written social…