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Content may be king (but maybe not)
You create great content. Incredible content. You spent hours putting together your website page, social platforms, compelling photos, well written articles. In short, you’re a content genius. But where’s the traffic? Turns out content isn’t king, or at least it isn’t the whole picture. (There is more by Blog Tyrant on this and I’ll share…
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‘Best practices’ may not be best after all
“According to best practices…” How many times have we heard this hoary phrase? It can be especially interesting to hear when used as an one-note explanation for doing things a certain way. So, let’s take a step back. The Problem When someone states their position/request because it is “best practice,” the first question that—should—come to mind is, “According to…
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Core metrics for measuring marketing’s financial performance
On Marketing Metrics This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link. [See also Analytics: Let’s Defer to Avinash Kaushik] HAVE YOU BEEN IN THIS MEETING?…
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8 Fascinating Must-Read Books for Entrepreneurs, Marketing and Business
With some extra drive time, I caught up on some book reading (or listening in this case). Here are the best so far. The Big Short: Inside the Doomsday Machine See the movie and read the book or vice versa. Either way, you’re in for a terrific ride. In a riveting fashion, Michael Lewis describes and…
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What you need to know about outsourcing content creation
As you start out the new year and put together content plans, here is some very helpful advice from Entrepreneur for those outsourcing their content. — Richard Branson knows something that propels not only his passenger jets but also his businesses to rapid and ever-increasing success — he embraces letting go and outsourcing. And with the…