Tag: marketing

  • Welcome to the Social Media Election

    Social Media – Think most everyone saw this coming. Getty Social media is driving the 2016 presidential race, as candidates of both parties increasingly view Facebook, Twitter and Instagram as key battlegrounds in the fight for the White House. Campaigns have used social media in past elections. But in recent months, it has threatened to…

  • 3 advantages to being an ‘Intrapreneur’

    Intrapreneur – Perhaps that entrepreneurial drive can be used to help established companies, and in return, earn you a regular paycheck. Read on… NEW YORK (TheStreet) — Starting a company isn’t for everyone. I should know: I founded one and failed. After licking my wounds, I realized that I could still be a self-starter. While working at…

  • 5 strategies to start and grow a successful business with only $200

    Ha! 2009 was rough. Very. Finished my master’s that year, experienced similar circumstances and implemented a lot of the same strategies, but not the performance-based pricing listed below. As it turns out, it was a terrific idea for a start-up PR business. Congrats, Zach and an excellent read from Entrepreneur. I graduated from college in the worst year for…

  • Picasso and the Napkin or: ‘Be a Consulting Pro, Not a Consulting Ho’

    Picasso and the Napkin or: ‘Be a Consulting Pro, Not a Consulting Ho’

    Are you offering free consulting without realizing it? Upon first reading this, a Silicon Valley episode (spoiler alert!) came to mind. In it, Richard, an entrepreneur, and his team are prospecting for investors and meet one particular group that seems very interested and excited about everything they have to share. A few days later they decline to invest and instead take all…

  • 12 social media tips for business

    12 social media tips for business

    Ah, social media. Still the wild west of marketing and populated with a mix of guns for hire and snake oil salesmen who, unfortunately, outnumber the authentic Gary Coopers out there. Sigh. I despise watching businesses that don’t have the time to understand what social can really do for their business get taken advantage of by folks promising more followers and…